The people behindHormones4Less.

01

Rod Hardesty

02

Amanda Jones

With 20 years of experience and a strong background in sales, Amanda is passionate about building genuine relationships to help people find solutions that fit their specific needs. Amanda believes success starts with listening, trust, and truly caring about the people she serves. She's excited to bring that passion into this next chapter! Outside of work, Amanda is a wife, mom, and someone who enjoys making a positive difference in the lives of people around her.

03

Jake Platt

Jake Platt is an elite coach, entrepreneur, Marine Corps veteran, and co-owner of Hormones 4 Less. With more than three decades of experience in coaching and human performance, including work at the Olympic level and winning the CrossFit Games Affiliate Cup, he has dedicated his career to helping people become stronger and more resilient. Today, Jake focuses on healthy aging, hormone optimization, and making wellness easier to understand. His mission is to help people take ownership of their health and maintain their strength and quality of life as they age.

04

John Miller

John Miller is an entrepreneur and business owner with more than 15 years of experience building and operating successful service-based businesses. As an equity partner at H4L, he brings a strong background in business development, customer experience, and a passion for hormone optimization, wellness, and emerging therapies. John is focused on helping make personalized healthcare straightforward, accessible, and effective.

05

Maximiliano Zambra

Maximiliano brings over 20 years of experience in fitness, bodybuilding, and performance. With a background in business, strategic management, and marketing, he combines real-world performance experience with a deep understanding of what people actually need to improve their body composition, health, and quality of life. At H4L, his focus is simple: helping make effective, high-quality performance and wellness solutions more accessible and affordable.

06

Celeste Cruickshank

Celeste Cruickshank has a background in marketing, branding, and business development. She works behind the scenes on brand direction, messaging, partnerships, and growth, helping turn ideas into something people actually want to be part of. Her goal is simple: build brands that people trust, remember, and come back to.